German Charum-Sanchez

Industrial Designer / MDES In Design for-Health / Specialist in Product Design & Development

Design Manifesto  1 - 25 

The manifesto is a way of assuming the design, thinking about it and navigating it. Design Manifesto is my attitude to each project's challenges and is a proposal on how I usually make the design




How can I understand the evolution of my design concept in the visions, actions and considerations of a life project? Only a retrospective look allows me to admit how much my way of thinking about Design has changed, how I articulate it and the projection I give to its future possibilities for the staging of projects and actions relevant to its teaching and development. Without any consideration, the task of finding a difference between what I knew or believed about discipline in the university and what Design is today and represents on my horizon and notion of the world was not easy. In the first instance, the passage of time led me to understand that Design is an image of the world and an ideal of life. Design goes beyond doing; it is a daily condition because it is in its essence. It is a feeling and acting that configures identity and differentiates beings, spaces, environments and territories. I learned the subtle but overwhelming differences between those who like Design, those who understand Design (because they read it, discuss it, appreciate it, identify it, define it, etc.) and those who do Design. I consider that I have acted in the first two approaches and have exercised the third with professional and academic rigour. These approaches are the only way of evaluating Design in its different demonstrations. I think that doing Design undoubtedly deserves more profound reflections, but at the same time, much more practical. Thinking about Design is feeling it in and from the daily and necessary, under a social, political and economic reality, and projecting it encompasses much more than academic theory, good taste, fashion or production. In short, doing Design is a catharsis of all this, with a catalyst based on experience. Design's thoughts and experiences are only a critical, personal, passionate, emotional, and theoretical vision of more than thirty years of the professional and academic movement. Time has allowed me to understand that Design is an idea in progress, a way of life and dialectic in constant evolution.

1-I firmly believe in what I think and feel. I know thousands like me, with my tastes, trends and desires; instincts are necessary to navigate new waters with new winds.

2 - I feel passion for what I do; I fall in love with the projects, caress them, live them, think them, and reflect on them. There is no other way to move them forward towards the desired end.

3- I abandoned academic design's rhetoric; it must be recognized and used as a mental structure. Still, it must be quickly overcome. So I go further, looking for other theoretical latitudes, different horizons, other disciplines. From there, I feed my creativity and build higher and try to be an open mind.

4- I do not condition my ideas, I do not put obstacles in what I have not yet achieved, I let things flow, all thinking is valid, and every thought is always welcome.

5-I do not speak, I do not propose, and I do not promise what I do not understand or cannot manage; knowing my limits allows me to hone my skills and abilities. In this way, I can enhance the available resources while understanding the transdisciplinary and interdisciplinary actual dimensions.

6- The complexity is inherent to each project and is determined by the resolution capacity. I always look for a balance between desire and possibility, cost and benefit; this is a constant in my professional work.

7- I leave a memory of the project and everything I do. I think it is the mark of the path travelled and the only evidence of the development and evolution of ideas, projects, and products.

8- Technologies are a means, not an end; projects must be designed in mind and expressed with the hands. I ever try to make use of technology at the right time.

9- The result of a project is directly proportional to the number of pertinent actions carried out to achieve its success; I always define those actions with goals and resources.

10- For me, the right design is on the impact of what it builds and manages to reach those who demand it. I think the real value is the detail and characterization of these and product resolution to achieve the design objective. The archetype is a common factor; while the aspect is unique, the features are the key, and for me, there is the difference, the value, and the innovation of a project.

11- I do not put the economic factor before the ideas. This factor is the last and not the first of the problems to solve; a good idea is always a good investment, and there will always be someone willing to invest in it.

12- I take others' experiences seriously; I learned to listen to them and understand them are invaluable treasures that always serve me right.

13- I state the decisions with arguments, the dialectic, the dichotomy, and the dissent promote knowledge, evolution, development and growth of both the projects and me.

14- I am critical of my actions; I am never delighted. I firmly believe that every project can always be better.

15- I exorcise ideas, I draw them, I shape them, I describe them whenever they come to mind, I do not wait until later, or when the project is more mature, I do not seek to justify with eternal discourses what I already have clear and I know what I can do.

16- Knowledge is a universal heritage. I always wonder why it has not been done? Or because no one had thought of it before? I review and track this before acting on the design or unleashing my ideas.

17-Building scenarios, identifying actors and enhancing relationships. These aspects are the essence of the projects and provide different possibilities for intervention, plans or products

18- I have a humanistic thought in each design action; it is essential to remember that every project affects the environment, persons, and resources.

19- I seek to express my ideas adequately. First, I identify my interlocutor, vision of the world, and needs; this process shows me what is important to him.

20- I always have a position about design, a way of seeing the world, and being consistent with it. Identity is a fundamental difference factor that starts from the world view, from the designer's imaginary, theoretical repertoire, and political notion.

21- Fashion is already what it is, so I think better about what will be and what will happen. I am or seek to be proactive in every design action.

22- I regularly update myself; the world moves very quickly, and with it, its inhabitants' visions, desires, and needs.

23- I have broader thoughts and am much more open. I do not classify anything or anyone. Today's world is a fragment and not a generality. Everyone and everything has something to contribute.

24- I assume complex thinking as a workhorse. I seek to see beyond the obvious to build new discourses. I write to them, structure them and develop them. I understood that innovation is telling unique stories that are passionate and moving by tying what was not possible to link, to give the possibility to new ways of living and doing things.

25- I navigate signs as a fundamental axis of creation. I understood that whoever dominates the sign (social, material, political, technical, religious, passionate, sensual, etc.) governs language, contents, and meanings. In short, whoever dominates the sign dominates the territory and space-time in which one lives. Mastering them allows you to build discourses, concepts and content that is an innovation by nature, the same natural thing that makes design a way of life.